Omoda Jaecoo

Redlud is a luxury brand specializing in women’s handbags and men’s wallets, delivering high-quality products with sophisticated design. With a strong and commanding presence, the brand has established itself in its country of origin, Suriname. “ I worked actively on building the brand’s visual identity, focusing on conveying a sense of elegance, power, boldness, and desire through every element. I adopted a more photographic vision, incorporating cinematic elements to create a strong and immersive aesthetic. I aimed to establish a solid foundation inspired by some of the world’s most renowned luxury brands, such as Prada, Dior, Dolce & Gabbana, and Versace. I believe the strategy is being executed successfully, and this project stands as one of my proudest professional achievements.”