Redlud
Redlud
Redlud is a luxury brand specializing in women’s handbags and men’s wallets, delivering high-quality products with sophisticated design. With a strong and commanding presence, the brand has established itself in its country of origin, Suriname. “ I worked actively on building the brand’s visual identity, focusing on conveying a sense of elegance, power, boldness, and desire through every element. I adopted a more photographic vision, incorporating cinematic elements to create a strong and immersive aesthetic. I aimed to establish a solid foundation inspired by some of the world’s most renowned luxury brands, such as Prada, Dior, Dolce & Gabbana, and Versace. I believe the strategy is being executed successfully, and this project stands as one of my proudest professional achievements.”
Year
2025
Client
Lobby Group
Service
Commercial
Location
Paramaribo, Su.
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Technolobby is a modern store with a diverse portfolio of products, ranging from smartphones to home solutions like coffee machines. Focused on excellence, it delivers high-quality products and services with consistency and trust. “Technolobby has been a special project for me because it opened a significant door at a time when I was seeking more experience. I started the project in July 2023, not only as a designer but also taking on roles in sales and customer service. This has been the place where I’ve grown the most, both as a designer and as a person. I had the opportunity to make mistakes and learn from them, as well as to interact directly with clients, understand how they think, and apply that insight to my work as a designer.”
